Taking to his Twitter handle, SRK shared a hint of the film’s plot and said, “Extremely poignant story of a character artist… his struggles with himself, films and life… bitterly sweet and very well enacted.”
“Hope all enjoy this small film with a biggish heart,” he added.
Khan’s Red Chillies Entertainment has come aboard as a presenter for the upcoming movie which is set to release countrywide on March 6.
Extremely poignant story of a character artist…his struggles with himself, films and life….bitterly sweet and v… https://t.co/SP6UEkRhte
— Shah Rukh Khan (@iamsrk) 1580471190000
Directed by debutante Hardik Mehta, the film chronicles the struggles faced by character actors in Bollywood while trying to make a mark in the industry.
The movie, which had its world premiere at the Busan International Film Festival, stars Sanjay Mishra, Deepak Dobriyal, Sarika Singh and Isha Talwar. The film has been making rounds of film festivals in India and abroad and has received acclaim at the Busan International Film Festival, New York City South Asian Film Festival, Indian Film Festival of Melbourne and Shanghai International Film Festival.
Manish Mundra, founder-producer of Drishyam Films, described the film as an “authentic tribute to Bollywood”.
“We are thrilled to collaborate with Red Chillies Entertainment on this one, as the film is a complete package of content-driven entertainment and we are eagerly looking forward to its release,” he added.