E-commerce marketplace Flipkart is downing shutters on Jabong and the portal is now redirecting the users to the Myntra website.
Earlier in July 2019, Flipkart had said that it had started to cut a significant chunk of its marketing expenditure in Jabong and redirecting its users towards Myntra by providing discounts.
As per the reports, the Myntra app saw a 41.18 percent rise in downloads and 31.87 percent rise in daily active users (DAUs).
Flipkart had acquired fashion e-commerce platform Myntra in May 2014.
Soon after the Walmart acquisition in November 2018, Flipkart merged both Myntra and Jabong, which gave way to 150 employees being laid off.